Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin

Simple item page
AuteurZOSSOU, ESPERANCE
AuteurFIAMOHE, ROSE EDWIGE
AuteurVODOUHE, DAVO SIMPLICE
AuteurDEMONT, MATTY
Date d'ajout2026-06-02T16:06:57Z
Date de disponibilite2026-06-02T16:06:57Z
Date de publication2022
ResumeThe impact of information as an extrinsic quality cue on consumers’ valuation of intrinsic food quality attributes can be captured by incorporating ‘information treat ments’ in experimental auctions. We combine ‘exogenous’ information treatments (a video broadcast and a radio transcript) on the benefits of a locally produced improved rice processing technology with an ‘endogenous’ infor mation treatment which elicits word-of-mouth exchange among consumers. We assess the effects of these informa tion treatments on consumers’ choice and valuation of parboiled rice with upgraded quality in two urban markets in Benin. We find that exogenous information increases market share of the locally produced improved product by 14% at the expense of the competing, imported prod uct, an effect which is further amplified by 11% through endogenous information. Endogenous information has a dampening effect on price premiums though; while visual and auditory information added 6–14% value to local rice, word-of-mouth reduced the value by 2%
DOI10.1111/1477-9552.12482
Autre identifiantBECDB-14893
URIhttps://dspace.uac.bj/handle/123456789/12665
Languefr
Fait partie deJournal of Agricultural Economics
SujetBénin
Sujetcollective induction
Sujetexperimental auction
Sujetwillingness to pay
Sujetword-of-mouth
TitreExperimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin
TypeArticle

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
ea3ad807664ab2e563259fb63b0faa2c.pdf
Size:
983.65 KB
Format:
Adobe Portable Document Format
Download

Collections

Articles