How Communication’s Channels Influence Diffusion of Eco-friendly Technologies? A Case Study of Sustainable Land Management Technologies’ Diffusion in Benin, West Africa.

Abstract

This article analyses the influence of communication channels in Sustainable Land Management (SLM) measures diffusion in Kandi and Savalou in Benin, West Africa. Data were collected among a sample of 18 farmers organizations’ leaders and 301 producers applying implementing these technologies since two years at least. Descriptive statistics, Pearson Chi-2 and t student statistics were used via R.3.5.2 software to analyze data. Results show that formal and informal communication channels are used to disseminate SLM measures. The type of channel does not significantly influence the number of producers reached and those implementing SLM measures. Farmers organizations leaders play an important role in the process of SLM dissemination according to their status within organizations. Take into account both informal and formal communication channels and role played by opinion leaders can better contribute to increase awareness of land management technologies innovations introduced in rural areas and their diffusion at large scale.