Videos that speak for themselves: when non-extensionists show agricultural videos to large audiences

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AuteurBENTLEY, JEFFERY W
AuteurVAN MELE, PAUL
AuteurOKRY, FLORENT KOWOUAN
AuteurZOSSOU, ESPERANCE
Date d'ajout2026-06-02T16:06:57Z
Date de disponibilite2026-06-02T16:06:57Z
Date de publication2014
ResumeIn 2008, an NGO showed videos about rice to farmers in 19 villages in Benin. A study in 2013 showed that farmers remembered the videos, even after five years had passed. In most of the villages at least some farmers experimented with rice farming or with new technology after the video screenings, which attracted large audiences of community members, including youth and women. Some of the villagers also visited extension agencies to get rice seed, and occasionally to seek more information. Farmers can benefit from agricultural learning videos shown by organisations with little previous agricultural experience. Videos do not necessarily need to be facilitated by an expert who knows the subject. Sometimes the video can speak for itself.
DOI10.1080/09614524.2014.942216
Autre identifiantBECDB-848
URIhttps://dspace.uac.bj/handle/123456789/1172
Languefr
Fait partie deDevelopment in Practice
SujetAid – Monitoring and Evaluation
SujetCivil society – NGOs
SujetEnvironment (built and
Sujetnatural) – Agriculture
SujetTechnology – ICT
Sujetmédia
SujetMethods
SujetSub-Saharan Africa
TitreVideos that speak for themselves: when non-extensionists show agricultural videos to large audiences
TypeArticle

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